HANGZHOU, May 21 — FANJIA and SSAW Boutique Hotel Group signed a cooperation agreement, marking the start of a close partnership. As the first corporate travel service platform selected by SSAW for collaboration, FANJIA will further expand its travel service supply chain resources, delivering higher-quality and more diverse accommodation solutions to enterprise clients. At the same time, FANJIA will leverage its data and resources to unlock new business opportunities for the hotel group and drive revenue growth.
左：泛嘉酒店事业部总监张永飞 右：君亭酒店集团线上运营总经理杨一
FANJIA currently holds data on over 600,000 high-end travelers, including employees from more than 700 listed companies and 5 Fortune Global 500 firms. By analyzing corporate travel policies and individual preferences, FANJIA's system intelligently matches hotels and services to client requirements, channeling this high-value customer base to SSAW properties. For example, when an enterprise client's travel budget aligns with SSAW's price range, the FanJiaXing app automatically recommends SSAW hotels during booking. The platform further personalizes recommendations based on travelers' historical choices — suggesting specific room types and value-added services — helping the hotel increase membership and brand visibility. In addition, SSAW's F&B and retail products will be listed on FanJiaFuXuan, opening new sales channels and boosting volume.
Guided by its vision of "Building a digital economy ecosystem for enterprise services," FANJIA leverages its one-stop supply chain platform to match supply with demand on both sides. By using big data to support hotel performance growth, FANJIA, hotels, and enterprise clients achieve a three-way win.
SSAW Boutique Hotel Group is a mid-to-high-end boutique hotel brand rooted in Eastern cultural experience. To date, the group operates and has under development over 50 hotels with more than 7,500 rooms across major cities including Shanghai, Hangzhou, Nanjing, Haikou, Qingdao, Wuhan, Hubei, Hefei, Nanchang, Nanning, and others. SSAW leads local markets in product image, occupancy rates, and media reputation. Its brand and management strengths deliver professional service that appeals to business travelers seeking premium accommodation. Under the agreement, FANJIA Business Travel will integrate with SSAW's property management system, enabling seamless booking for corporate travelers. SSAW's portfolio — including SSAW Boutique Hotels, Pagoda Hotels, and Yebo SSAW — offers distinctive Eastern-inspired ambience and value-added services to meet diverse business traveler preferences.
Notably, booking SSAW properties through the FANJIA platform costs approximately 60% of the price for the same room type on a major domestic corporate travel platform. Superior service at a significantly lower price helps enterprises control travel costs while enhancing traveler satisfaction.
Beyond corporate travel, FANJIA aims to build a one-stop enterprise supply chain platform covering flights, hotels, trains, chauffeured cars, visas, events, and procurement. Moving forward, FANJIA will continue to expand its capabilities, delivering more diverse and personalized solutions for enterprise mobility, creating new business opportunities for partners, and enabling global collaborators to thrive.
