HANGZHOU, December 5, 2023 — At the 16th Annual Zheshang Magazine Conference held today, Yang Yinfeng, Founder and Chairman of FANJIA, was named "2023 Zhejiang Entrepreneur of the Year for Innovation." This marks his second appearance on the list, following his initial selection in 2018 — making him the only entrepreneur to receive the honor twice.
Starting from the corporate travel segment and expanding into broader enterprise consumption, Yang Yinfeng has led FANJIA to break the industry's prevailing one-size-fits-all approach. By building an enterprise service supply chain platform, the company empowers ecosystem partners and helps businesses reduce costs, improve efficiency, and lower carbon emissions.
The "Zhejiang Entrepreneur of the Year for Innovation" award is a key benchmark for measuring emerging business leadership among Zhejiang entrepreneurs. Recipients are nationally influential business leaders whose companies maintain strong industry reputations, high market share, and "hidden champion" status in their respective sectors.
As the only repeat honoree this year, Yang Yinfeng has consistently adhered to a "user-centric" philosophy, driving continuous breakthroughs in enterprise services. Under his leadership, FANJIA has evolved from a corporate travel provider into a comprehensive enterprise service supply chain platform covering business travel, centralized procurement, lifestyle consumption, and financial services. A flagship digital innovation is WorkBee — a tokenized incentive system that enables enterprises to achieve cost reduction, efficiency gains, and carbon reduction while improving employee satisfaction. Through multi-dimensional technological and business model innovation, FANJIA now serves over 10,000 listed and large-and-medium-sized enterprises.
In a year defined by economic recovery, the release of the 2023 Innovation Award list provides valuable reference points for entrepreneurs across Zhejiang and beyond. FANJIA's innovations are expected to accelerate digital transformation and intelligent upgrading across industries, contributing to the high-quality development of China's economy.
