HANGZHOU, August 26 — At the opening of the "2022 Zhejiang Entrepreneurs Conference on Rural Revitalization Across 26 Mountainous Counties," guided by the Zhejiang Provincial Rural Revitalization Bureau and Zhejiang Daily Press Group and organized by Zheshang Magazine and the Zheshang National Council, the "2022 Zhejiang Rural Revitalization Innovation Practice Cases" list was released. FANJIA was named to the list alongside Wahaha Group, Holley Group, and other leading enterprises. Leveraging its platform reach and technological capabilities, FANJIA has built a rural revitalization support platform that connects tens of thousands of enterprises with villages, helping residents increase incomes through rural e-commerce, rural tourism, and other channels.

FanJiaXing — FANJIA's corporate travel and enterprise service platform — serves more than 10,000 medium-to-large enterprises with centralized procurement, employee group buying, and business travel management. Through a dedicated rural revitalization support portal, the platform links enterprise and employee purchasing demand with assisted villages. Companies procure local agricultural specialties in bulk as employee benefits and corporate gifts; employees place group orders for seasonal farm produce from villagers. Products are shipped directly from villages to enterprises, solving logistics challenges in remote areas and reducing the risk of seasonal produce going unsold. At the same time, more enterprises are encouraged to bring team-building trips to remote, lesser-known villages — allowing employees to enjoy unspoiled natural scenery while naturally becoming part of the rural revitalization effort. By identifying each village's distinctive strengths, the platform draws capital, information, and people flows into the countryside, creating direct economic benefits for residents and driving rural economic development.

To date, FanJiaXing has connected with more than 53 assisted villages. Over 1,000 enterprises and 5 million corporate employees have purchased agricultural specialties through the platform, helping 153,000 villagers increase their incomes. Local products also reach urban buyers through FanJiaFuXuan, FANJIA's enterprise procurement and lifestyle marketplace. With FANJIA providing the platform and partners participating together, this new rural revitalization model is connecting tens of thousands of enterprises and tens of millions of urban households with villages, injecting sustainable momentum into rural revitalization.