Recently, FANJIA officially announced its foray into the autonomous driving sector with the launch of its new brand, FANJIA Zhitixing. The brand has already secured the first batch of autonomous driving test licenses issued in Hangzhou, marking a substantive step forward in FANJIA’s deployment of commercial autonomous driving solutions.
The core logic behind FANJIA’s entry into the autonomous driving track is rooted in its long-standing expertise in "spatial intelligence" and the full-stack in-house R&D capabilities of its intelligent driving team. In the future mobility ecosystem, vehicle interiors will evolve beyond mere transportation carriers into mobile intelligent terminals.FANJIA’s intelligent driving team boasts proven driving algorithms, end-to-end solutions and extensive real-world testing data. It has made core technological breakthroughs in key areas including multimodal fusion perception, decision-making and path planning, and holds multiple invention patents in autonomous driving. By integrating spatial intelligence with autonomous driving, the team not only tackles the fundamental challenge of safe driving, but also explores how to deliver greater commercial value within the mobile experience.
In terms of business synergy, FANJIA Zhitixing is positioned as a premium mobility service, which dovetails perfectly with FANJIA’s existing enterprise service ecosystem. With deep roots in the B2B market, FANJIA serves massive demand for high-end business shuttles and corporate travel, providing the most authentic real-world test bed for the commercialization of autonomous driving technology.Notably, WorkBee — FANJIA’s in-ecosystem digital consumption asset — will be deeply integrated into this intelligent space with scenario-based applications. During trips, users can not only enjoy in-vehicle services, but also complete instant consumption: from dining reservations and business gift purchases to premium entertainment content, all can be paid seamlessly via WorkBee. This design not only boosts corporate employees’ sense of welfare, but also turns the mobile space into a high-frequency consumption portal, closing the full loop from technology empowerment to value circulation.
This innovative model is underpinned by the team’s dual command of business pain points and frontier technology. The next phase of competition in autonomous driving will extend beyond road access rights to in-cabin experience.
Powered by an intelligent cockpit system, the vehicle is reimagined as a mobile "third space" that caters to work, relaxation, leisure and consumption all in one. Business professionals can hold video conferences or approve documents via the in-car intelligent system, enabling a seamless extension of the workplace; they can also switch to relaxation mode when fatigued, turning fragmented travel time into high-value productivity or deep rest.
The launch of FANJIA Zhitixing marks a shift in business travel from a function-focused model to an experience and value-driven one. This deep integration of cutting-edge autonomous driving technology with a closed-loop enterprise service system will deliver a more viable profit model for the commercialization of autonomous driving, and continue to advance the evolution of business travel toward a fully scenario-based, intelligent future.
